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7 Female Founders Share Real Talk

With only 15% of founders being female, there is definitely a serious need to empower more women to start their own business. I mean, quite many founder stories are publishing around the globe. Why did they start? How did they get funding? Why this particular business idea? And so on.


But how about some honest conversation with founders, especially the female ones, in order to understand the real motivators, personal challenges as well as biggest supporters. Meet 7 female founders sharing real talk:


1) Luisa Weyrich, Nele Groeger & Johanna Dreyer, Founders of SHITSHOW

@theshitshowberlin



Who are you and what’s your business about?

We are SHITSHOW, a mental health consultancy. We advise companies and organizations on how to better maintain and improve the mental health of their employees and contributors. Since mental health is complex and dependant on various factors, our consulting approach keeps both in mind: the individual and the culture in which it operates.


What motivated you to start your own business?

There is a personal story behind every business story - and ours is no exception. Having experiences with depression and anxiety ourselves, we missed sensitivity and knowledge on the part of former employers. We thought: this has to get better. Organizations need to be trained in how to better deal with mentally stressed people and how to maintain mental health – in order to maintain their creativity and performance in the long run. So we founded SHITSHOW.


Let’s talk real, what are your biggest challenges?

As an all-women team, we have to fight sexism still deeply entrenched in the German funding landscape. In addition, we occupy a rather "soft" topic and are not technically oriented. Our business model is simply overlooked by investors and sponsors – which, of course, is a pity. Especially for investors. :)


Who supported you the most along the way?

One of our former professors at UdK Berlin, Michael Häfner, has become a real mentor and confidant. We were also awarded the Bumble Bizz Grant by Bumble - a great example of how support can work: with a sense for social challenges.


What would you do differently today?

Nothing, to be honest. We firmly believe in the healing power of mistakes and in "strategy as wayfinding": The goal may also change along the way, turnarounds are totally fine.

Which advice would you give someone who thinks about starting their own business?

Trust the process. This may sound completely stupid when you go through the third existential crisis in a week, but in the end, it is true. And: once you have found THE idea, the rest is above all to persevere.


Which advice would you give someone who thinks about starting their own business?

Trust the process. This may sound completely stupid when you go through the third existential crisis in a week, but in the end, it is true. And: once you have found THE idea, the rest is above all to persevere.



2) Helena, Co-Founder of BRUNA the Label

@brunathelabel_



Who are you and what’s your business about?

Hi there :) My name is Helena and I am the founder of BRUNA the Label. Bruna The Label is a jewellery startup that stands for highest-quality, fashionable jewellery that is ethically and eco-

friendly produced.


What motivated you to start your own business?

I have always loved to dress up, to wear my mom’s clothing and jewellery and to kind of reinvent myself and create things. Since my teenage years, I spied for products, vintage or new, with a certain something to it (I hardly ever bought H&M stuff, I rather plundered my grannies wardrobe or hunted down stuff at flea markets or on foreign markets during vacations).

Everything actually started with that big disappointment I felt when trying to buy jewellery for myself which I was never satisfied with. I hardly ever found long-lasting, affordable products with the certain something. Th